The Crocodile Cage

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If your website is a hobby or for your own amusement, then you can afford to wait for the months or even years that it may take to build a following and gain a significant number of visitors. Even then, there’s no guarantee that your website will ever be popular. It requires hard work to create new content on a regular basis, strong and frequent efforts at promotion, and a careful design of your website to enhance its visibility and help those who might be interested to find it in the first place. If your website is a business enterprise, then that kind of wait is out of the question.

Proper use of Search Engine Optimization (SEO) techniques, and a formal internet marketing campaign can dramatically shorten the time needed for a commercial website to begin being productive and profitable. In many cases a properly designed website and proper application of the SEO principles can demonstrate a significant increase in web traffic in as little as one or two months with incremental increases on a month to month basis thereafter.

Business owners understand the value of making up front investments in order to achieve a higher incremental return on that investment. Indeed, that’s the very nature of almost every business. There may be equipment, labor, real estate, inventory, and marketing expenses that have to be paid before the business owner even begins to start making an income. Reducing the payback time on these upfront costs can mean the difference between success and failure for a new business, especially when the economic outlook is uncertain or when start-up capital isn’t unlimited.

Investments that result directly in more customers are among the best use of capital and are most likely to result in a higher return on investment (ROI) than any other type of investment once the business is up and running. Without customers, after all, none of the basic investments in the new business will bear any fruit.

For internet businesses, achieving good placement on the major search engines is absolutely critical to attracting new business. Once you do manage to attract a new customer, you have a good chance of earning their repeat business if your product, service, prices, and integrity meet or exceed their basic expectations. That doesn’t obviate the need to continue marketing efforts over the life of you business to continue to attract new customers. Even the strongest customer base doesn’t last forever.

Like any business, a web-based business must get customers to walk in the front door before a sale can even be attempted. On the internet that means helping potential customers find your website when they are looking for the products or services that you offer. For the overwhelming majority of those potential customers, that means finding your company on a search engine in response to their query.

While most SEO strategies tend to be rather simple in overall complexity and there are many tips available to promotion your website, the vast majority do little to actually improve your ordered rankings.

One of the biggest mistakes new SEO service providers and do-it-yourselfers make is expecting continuous improvement merely by doing more of the same.

The misconception of keyword density is one such mistake… adding a keyword to any element once seems to help improve ranks so adding it again must help more; and so increasing the density of the keyword phrase (within reason) must be better than reducing it.

The problem with that thinking is that, if you gain a quality score for adding a keyword to each individual element; whether that be a title keyword or body keyword or some other element – you’ve gained the score for that element – thinking that you can gain more of a score for the same things "collectively"… is wishful thinking.

Another misconception is that repeatedly using the same link anchors for external links to produce top ranks… isn’t entirely accurate. If your targeted term is “SEO” most people believe that more link anchors termed as SEO will produce the best results in the shortest period of time. The problem though is that search engines (especially Google) uses pattern recognition to determine what are manipulative developments… and one such manipulative pattern would be the development of a singular link anchor pointing to a domain.

Yet another misconception is the philosophy of article writing – write once and distribute to many; saves time and costs but depreciates the returning value any individual page can provide to your domain.

Lastly, many believe a volume of mini-sites or satellite sites aid the ranks of the primary domain being ranked.

All of these developments “sound good” in an academic discussion, but in practical application they, for the most part, simply wastes your time.

SEOAssur website currently provides advance knowledge and skills contribution in the following topical areas:

• Robots.txt – Reduce bandwidth, spam, infringement & duplication, improve security & analytics by banning all with robots.txt.
• Site Architecture – Avoid flat site designs (architecturally speaking). Optimal site’s architectural depth is 3 link generations.
• Sitelinks – Create Google Sitelinks by using the same link anchors to multiple pages (using both internal & external links).
• SEO Strategies – Doing the exact same thing & expecting even better results is a sign of SEO incompetency.

In addition, SEO Assur provides independent referrals for operating search engine optimization firms and consultants within the United States arranged by state and city of origin.

SEOAssur for Internet marketing strategies.
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